Is google trying to take over the world or something??

Is it just me or does it seem like Google is starting to creep up on Microsoft and Apple as the next great technological giant, but only in a much more practical way. Take for instance GoogleVoice. I mean, this thing is pretty futuristic! And best of all, like 411 Goog IT's Free!!!, or as my 452 professor would say "the most beautiful word in the English language!"